Why a dog?
The first prototype didn't look like anything — just a box with a spring. It worked, but nobody wanted to be seen with it clipped to their bag.
Golf already has a mascot problem: everything is a crest, a flag, or somebody's initials. We wanted something you'd actually smile at on the tee box. A dog who fetches your tee for you felt like the obvious answer once we stopped overthinking it.
